Presentation of the guide
Florence Concierge Information
With this guide to its historic shops and businesses the City of Florence, wants to help acquaint its residents and visitors with the traditions that are still a vital part of its fabric, and mainly, to help them patronize these places wherefine goods are made and sold. We hope that this will contribute to improving consumer awareness which mass production and large-scale distribution tend to entrust to advertising and trademarks. The guide lists the establishments which the City of Florence identified as "historic" when the most recent urban planning scheme was prepared. "Historic" may apply to dealing in the same merchandise on the same premises for decades or even centuries, the type of craft activity, and even the typically "Florentine" nature of the goods that characterize the city's or the district's fabric, the historic or artistic merits of the building's architecture, the furnishings, windows and fittings. The businesses are listed by category and then by district. Many of the listings include a brief historic note, the information often having been provided by the proprietors themselves who have thus made a direct contribution to this publication, with interesting, specific and often little-known facts. In those cases where we could not get direct information from the source, we provided data on record in City Hall.
Commissioner for Economic Development
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